With most rideshares apps, drivers' features are limited, often causing glitches to underlying pain points in the gig economy. Unlike most ride-sharing apps, Parizzo has features for drivers and riders to enhance ride-sharing experiences.
Another challenge considered while designing is profitability and a plausible business model in the gig economy. This has been challenging in the ride-sharing industry—and many rideshare companies have become unprofitable. Uber announced an annual loss of 2.2 billion in 2017, and 2018.
The mobile application design for Parizzo was challenging; we had to design a seamless and intuitive app. Given the fact that there are many ride-sharing apps in the market, we had to find a way to showcase the unique features of Parizzo. We had to ensure that every age group was comfortable using this app.
Parizzo is a ride-sharing app that makes it easy for you to schedule your rides daily to work and other trips ahead of time. And, the aim was to ensure that people become more aware of the cost-saving benefits as a Parizzo Passenger, and the moneymaking benefits as a Parizzo Ride Provider.
The Parizzo app comes with a cost-effective analysis feature because of the upward trend for fuel cost. It has no hidden charges, preferably a transparent and straightforward model for the time/cost problems that have festooned the industry.
We began by researching a deep-rooted issue of answering what will make people share their cars with people they meet on the app. We also focused on highlighting the primary services offered based on the classification of the target audience.
Many defining features like an app help center for consumer feedback; notification spot; accepting/rejecting customer's request; Parizzo driver-friendly portal; consumer advancement payment system and a navigational system with lots of other essential perks.
We ensured that there are stress-free means to offer services and products as the need arises—to provide a raving fan base among users.
While designing the UI, strategic importance has been given to the layouts in the mobile app. Simple card layout has been used to highlight the necessary, and we have also included few icons to aid communication. The design was made to be simple and elegant. We had to make sure the app had the same look and feel on both Android and iOS.
We also ensure that Parizzo meets and solves modern consumers' challenges in a more realistic way, and even not sacrificing comfy and user's convenience. The parizzo ride-sharing app is designed with a transparent time/cost model, one major problem in the ride-sharing industry.
A user's privacy is a compelling factor that was implemented in the design. Parizzo aims to outperform other competitors in the industry; hence, it offers various models to deliver a customer experience that is second to none.
Department of Petroleum Resource, Nigeria
Since research shows that the majority among the base consumers of ride-sharing apps are millennials and generation Z. This means large percent are tech-savvy, and Parizzo sharing app development meets their technology requirements and is also UI/UX friendly to older generations.
Rideshare consumers getting a professional service, experiencing a convenient, cashless, competitive pricing system, and the safest riding sharing experience is the underlying philosophy behind the development of Parizzo app development.
To arrive at all these, we ensure that strict coding guidelines were enforced during the development process. We used programming tools that fast-tracked the development process. The programming language used was selected based on the project scope. As with all our projects, we implemented unit testing during the development phase. This allowed us to test the mobile application on both Android and iOS.